Industry column April may 2018
By Frank Bennett
There are basically 3 times in a girls life that just second best won’t do.
They are Senior Prom,
The all consuming sweet16 birthday bash, and of course her wedding day.
These special times usually are a huge bench mark and say I’ve arrived, and ready for the next stage in life’s journey.
Young women have always payed carful attention to detail for the big 3, especially
“The big I do “.
One thing I’ve come to appreciate over the last couple of years is how the game has gone to whole new level.
Weddings are moving into another stratosphere.
At my salon our concierge event planner has been asked to set up on site styling teams for home and hotel visits enlisting some of our best hairdressers and makeup artists.
The magic doesn’t stop there, at the prepping and doing the hair.
Divas are requesting our pros staying through the whole event for hair and make up touch ups.
Your very own lady in waiting to ensure the princess bride looks flawless all day and night.
Romance is in the air.
This years bridal hair styles range from soft and demure tosseled to sleek stun them in their tracks looks that complement that perfect dress.
More and more discerning brides are asking for nothing other than HD air brush make up to ensure that it will last deep into the night.
If you thought you might be nervous about the big day, you probably will get your feet wet with what I’ve coined the wedding before the Wedding or otherwise know as today’s Mega Sweet sixteen.
Young women have been showing up for hair and make up trials just to ensure it will be right, We used to only see this with weddings.
Many times a whole deus will be filled with 6 to 12 of a young lady’s best friends, and that special fella.
The fun starts right at the salon, the music is pumping while the best of the best Salon pros are prepping hair and make up.
Her entourage mostly made up of her best girls squad prep for photos that will last a life time.
Many good friends and moms recommend our salon since they know they will be on time and look amazing.
Now let’s not leave out the night that ushers beautiful women coming of age into the night of their life, The Senior prom.
Hot new looks include but not limited to whimsical down looks that include softly woven braids.
Putting your best face forward,
Make up looks this season will be soft peachy glows for the skin pallet.
The windows to your world show off artistically painted eye lids that incorporate multidimensional layering of mattes and metallics
Dresses are straight down to the floor, deep neck lines, and sultry combinations of chiffons, and just about anything else that makes the dress work.
Every year, we preview the hottest looks for hair, and make up to the hottest dresses at our annual Prom soirée preview.
Girls from many high schools near and far come to see what’s new.
Here hoping your next
Big event is the best ever.